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November 2018
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The Joy Formidable have debuted their "experimental, multi-coloured dream sequence" video for 'The Wrong Side'

It's the latest from new album 'AAARTH'.
Published: 10:22 am, August 07, 2018Words: Sam Taylor.
The Joy Formidable have debuted their "experimental, multi-coloured dream sequence" video for 'The Wrong Side'

The Joy Formidable have debuted a new video for ‘The Wrong Side’, a new track from their upcoming album ‘AAARTH’, which arrives on 28th September via Hassle Records.

Bassist and vocalist Rhydian Davies says of the clip: “This is our second collaboration with [Boston-based creative studio] TRLLM. We love their imagination and, like all our favourite artists, they’re not afraid to make it weird.

“They had the background to the song, how lyrically it’s pieced like a collage from memories and snippets of time, and they used that, along with the album artwork to create this experimental, multi-coloured dream sequence that we think captures the essence beautifully.”

The band have a few live dates coming up too, catch them at Reading & Leeds later this month.

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