The Joy Formidable have debuted a new video for ‘The Wrong Side’, a new track from their upcoming album ‘AAARTH’, which arrives on 28th September via Hassle Records.
Bassist and vocalist Rhydian Davies says of the clip: “This is our second collaboration with [Boston-based creative studio] TRLLM. We love their imagination and, like all our favourite artists, they’re not afraid to make it weird.
“They had the background to the song, how lyrically it’s pieced like a collage from memories and snippets of time, and they used that, along with the album artwork to create this experimental, multi-coloured dream sequence that we think captures the essence beautifully.”
The band have a few live dates coming up too, catch them at Reading & Leeds later this month.