Creature have shared a new video for 'Cold Man's World'.
It's a cut from the band's upcoming EP 'Hound', due 18th October via Grey Ghosts Records, and arrives ahead of their November UK tour.
"I've always been intrigued by the dark side of mankind, the moralities of people in power and how they seek to manipulate us to retain control," says guitarist James Thompson. "How does someone get to a point of such extreme dehumanisation that an entire population is seen as an obstacle to coerce rather than fellow beings?
"The process the morph character endures in the video is not dissimilar to what we go through every day, interacting with the algorithms of social media and the internet. We are prime targets to be exploited and have seen how this has been applied by Cambridge Analytica recently. It has rightfully angered many of us.”
Check out 'Cold Man's World' below.