As It Is have dropped the third video from their recent album 'The Great Depression'.
Continuing on from the previous two clips, the new video for 'The Reaper' features Underøath's Aaron Gillespie.
"'The Reaper' is the moment in the record’s narrative where The Poet becomes so desensitised to the concept of death, that death appears and manifests before him, offering an 'escape'- not in a malicious way, but as a means of release from the pain The Poet is feeling," explains guitarist Ben Langford-Biss. "It was one of the most crucial and challenging moments in the narrative, and it was the last one that came together – lyrically and musically.
"To confer these themes of turmoil and conflict, the sort of inner claustrophobia The Poet is experiencing, we wanted the video to be gritty and dark. We ended up taking visual influence from some of our favourite horror movies and TV series, and our director Zak Pinchin really clicked with what we were trying to get across.
"The video shows each of us waking up trapped in rooms, each room representing one of the four stages of grief that the record is chaptered into; denial, anger, bargaining & acceptance. Each of us faces off with death in some respect, whether that be in a literal or metaphysical sense, and there is an external antagonist controlling the events in the rooms – forcing us to face our fears, our grief, or even ourselves. We were super excited that Aaron Gillespie was able to be a part of the video, to play the part of this puppeteer / antagonist!
"Both the song and the video are so different to anything we’ve done before, and we’re so fortunate that our fans have embraced the darker and heavier side of our band & our constant desire to progress in new directions"