Normally a record label joining Instagram is met with a shrug. When it comes to Brand New however…
Yup, just hours after confirming the vinyl reissue of Shone‘s ‘Heat Thing’ and less than a week after releasing Great Pyrenees‘ self-titled debut, Procrastinate! Music Traitors have made their first post on Instagram. Let the mystery commence.
“Know gods just work” is a phrase we’ve seen before. Those mysterious ‘The Devil & God…’ lyric books that appeared last included a postcard with it on, underneath the ominous message “Brand New RIP 2018”.
know god's just work – rip 2018 – 218114414523 (???) pic.twitter.com/OqhpDKTFF5
— Brand New fans (@brandnewrockfan) April 4, 2015
It’s also been spotted around New York, thanks to graffiti artist RAMBO (but that’s another rabbit hole entirely)
And the 418?
Well, apart from being yesterday’s date (April 18th) it also appeared at the bottom of those Brand New demo cassettes, suggesting this has been planned for a while.
Photo from Reddit
If that wasn’t enough, Brand New themselves also broke their silence with an Instagram snap.
According to an email from Procrastinate!, Brand New WILL be releasing *something* this year alongside Great Pyrenees and Kevin Devine. Well, the Great Pyrenees album is out and KevDev has said that his new record won’t be out until Autumn so…
Looks like something is happening (but it’s been that way for at least a year now.) Maybe it’s time to start exploring Fusion Anomaly again.