SWMRS are releasing their debut album ‘Drive North‘ this Friday (12th February) but to keep you going over the next few days, the band have released a video for ‘Figuring It Out‘. Check it out below.
You can currently stream ‘Drive North’ in its entirety. Speaking about the band in the new issue of Upset, vocalist Cole Becker explains “The influences are a lot broader and it’s just a lot more mature. We’re a little more refined now. It’s in the same spirit as Emily’s Army but it’s a little more DIY.”
“At first people were confused – ‘Are you guys just changing your name?’, ‘Are you going to play Emily’s Army stuff still?’ – because we kinda pulled a fast one on everyone by keeping our social media followers and just changing the name. We treated it as a new band though because the nature of the name change was born out of a desire to break with all the shortcomings of Emily’s Army.
“We had a really terrible experience with the record label,” he adds. “They knew the easiest way to market us was via hopping on things we didn’t want to be hopped on.”