Interactive. Everything is interactive these days, including the new video from Ho99o9.
If you head to the Converse website while sitting in a dark room, then let the ‘Blood Waves’ clip access your camera, clever things will happen, apparently. We’ve watched it and couldn’t really work it out, so answers on a postcard, please. Technology, eh?
You’ll also get to see a lot of really recognisable shoes.
Still, it’s a pretty damn exciting video. You can check out the YouTube version below.