SWMRS have been through a few incarnations before hitting on their current form. The Californian group released a couple of records as Emily’s Army, then for a while they were Swimmers. But now, a few years later, they’re offering up ‘Drive North’ – “the first SWMRS album.”
“The influences are a lot broader and it’s just a lot more mature,” frontman Cole Becker says in the new issue of Upset, out tomorrow (Wednesday 10th February). “We’re a little more refined now. It’s in the same spirit as Emily’s Army but it’s a little more DIY.”
“At first people were confused – ‘Are you guys just changing your name?’, ‘Are you going to play Emily’s Army stuff still?’ – because we kinda pulled a fast one on everyone by keeping our social media followers and just changing the name.
“We treated it as a new band though because the nature of the name change was born out of a desire to break with all the shortcomings of Emily’s Army.”
“We had a really terrible experience with the record label,” he adds. “They knew the easiest way to market us was via hopping on things we didn’t want to be hopped on.”
Read more from SWMRS in the new issue of Upset, out Wednesday 10th February. Pre-order your copy here – along with some back issues, if you like (they’re very good). It will also be available from our featured stockists.
This month’s mag is fronted by one of our favourite acts (isn’t that always the case?), Panic! At The Disco. Elsewhere we’ve got interviews with Josh Farro, All Time Low, Enter Shikari, Tonight Alive, Bury Tomorrow, Yuck and loads more.
Plus, Creeper’s Will Gould takes us inside new EP ‘The Stranger’.
Interview: Ali Shutler.